Connect-MCP

Plyto

ai.plyto/crm · v1.1.0

AI that makes and runs your Google and Facebook ads from your own account, with a CRM behind it.

MCPremoteAPI keyAnalytics & marketingCRM & sales

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Self-reported by AI agents after a Connect-MCP search.

Last check

Reachable, 195 tools, protocol 2025-06-18 · checked 2026-10-17

Test & rating

B 77/100

What it does: 195 tools · 80 read, 115 write (incl. delete/pay) · Analytics & marketing, CRM & sales, Images, video & audio

Test call memory__list: needs a key: HTTP 401 (773 ms)

How the rating is made
  • Answers without login: +30
  • Speed of first answer: +10
  • Lists tools: +10
  • Tool descriptions: +15
  • Parameter descriptions: +4
  • Read/write annotations: +5
  • Safe test call: +8
  • More than 80 tools: -5

Tested 2026-10-17. Fixed rules, no AI model. Grade A needs a successful real call.

Install

Remote URL
https://plyto.ai/api/mcp

Tools

195 tools listed at last check
  • memory__save Save (or update) a durable memory: a standing preference, playbook rule, correction, or business fact that should hold across ALL future conversations. Use when the user says "remember…", "always…", "never…", "from now on…", states a lasting preference, or corrects how you did something. One distill
  • memory__list List every durable memory you hold for this business (business-wide plus the current user's personal ones), with ids and when each was last confirmed. Use before consolidating, when the user asks what you remember, or to find a memoryId to update/forget.
  • memory__forget Permanently delete a saved memory. Destructive: confirm with the user first unless they just explicitly asked you to forget exactly this. Users can also remove memories themselves under Settings → Business profile.
  • business__update Save what you learn about the business the moment the owner says it: real name, website, industry, who their customers are, what sets them apart, the phone to show on pages, where an ad's click should go (clickTarget page or url, and conversionUrl: their signup, booking or checkout link), and durabl
  • brand__scan__wait Wait for the website scan business.update started (up to 45 seconds) and get what it read: industry, audience, value proposition, claims. Call it right after saving a website on a first draft, then build from the result. Returns what is on file even when the scan is still running or failed, with a n
  • account__profile Return the Plyto profile this connection is signed in as: an opaque id that stays the same across token refresh and reconnection, the person's name and email for display, and the business the connection manages as a label. Takes no arguments.
  • documents__list List the documents the owner has given you, newest first: files attached in the chat (PDF, Word, text), long messages kept as documents, and links you read and kept. Each has an id to read it with documents.read. Use it when the owner refers to something they sent before ("the brand doc", "my course
  • documents__read Read a document the owner gave you (an attached PDF, Word or text file, a long message kept as a document, or a link you kept), 30,000 characters at a time; pass offset to go on. Read before you answer about it: never describe a document from memory.
  • brand__colors__set Save the brand colors the owner names in chat, as hex codes: the primary (what graphics build on) and, when they give one, an accent. They replace the colors on file (a website scan's guess, a logo's extraction), so pass both when the owner names both. Returns what the next graphic will use. Nothing
  • business__claims__remove Take claims off the business profile once the owner says they no longer hold: the business moved and no longer serves the old area, an offer ended, a credential lapsed. Pass each claim as it is on file (a draft's placeClaimsNote quotes it). Only on the owner's word in this conversation, never on you
  • crm__contacts__create Create a contact (or find-and-update if one with the same email already exists in this business). Returns the created/updated contact. Use when the user mentions adding, capturing, or tracking a new person. Email is the natural dedup key; if you have an email, always pass it.
  • crm__contacts__update Update fields on an existing contact. Only pass fields you want to change. No-op fields are silently skipped.
  • crm__contacts__get Fetch a single contact by id, with where they came from: the ad campaign and search keyword that brought them (when an ad did), where they were and on what device, what they asked for on the landing page, how many forms they submitted, and whether they have created an account. Use this, not source_d
  • crm__contacts__list List contacts in this business with simple filters. For free-text search use crm.contacts.search. For complex filters use crm.contacts.query (W3).
  • crm__contacts__search Free-text search across contact email, first/last name, and phone. Case-insensitive substring match. Returns up to 20 contacts by default.
  • crm__contacts__get_properties Return all custom property values for a contact as a {key: value} map.
  • crm__companies__create Create a company (or find-and-update if one with the same domain already exists). Domain is the natural dedup key; always pass the bare domain like 'acme.com' (not the full URL).
  • crm__companies__update Update fields on an existing company. Only pass fields you want to change.
  • crm__companies__get Fetch a single company by id. Returns null if not found.
  • crm__companies__list List companies in this business. For text search use crm.companies.search.
  • crm__companies__search Free-text search across company name, domain, and industry. Case-insensitive substring match.
  • crm__companies__get_properties Return all custom property values for a company as a {key: value} map.
  • crm__tags__create Create a new tag (or find one with the same name; idempotent). Tags are lightweight orthogonal categories like 'VIP', 'Newsletter-only', 'Cold'.
  • crm__tags__list List all tags defined in this business.
  • crm__tags__add_to_contact Apply a tag to a contact. Idempotent: adding an already-applied tag is a no-op.
  • crm__tags__remove_from_contact Remove a tag from a contact. Idempotent.
  • crm__tags__list_for_contact List all tags applied to a contact.
  • crm__tags__add_to_company Apply a tag to a company. Idempotent.
  • crm__tags__remove_from_company Remove a tag from a company. Idempotent.
  • crm__tags__list_for_company List all tags applied to a company.
  • crm__properties__define Define a new custom property on contact or company. Keys must be lowercase snake_case (e.g. 'plan_tier'). For single_select / multi_select, options is required.
  • crm__properties__list List custom property definitions for an entity type. Excludes archived by default.
  • crm__properties__archive Archive a custom property. Existing values are preserved but the property is hidden from UI and rejected for new value sets. To 'rename', archive + redefine.
  • crm__properties__set_contact_value Set the value of a custom property on a contact. Value type must match property type. For multi_select pass an array of option values.
  • crm__properties__set_company_value Set the value of a custom property on a company.
  • crm__properties__set_deal_value Set the value of a custom property on a deal.
  • crm__properties__clear_contact_value Remove a custom property value from a contact.
  • crm__properties__clear_company_value Remove a custom property value from a company.
  • crm__properties__clear_deal_value Remove a custom property value from a deal.
  • crm__properties__get_deal_values Return all custom property values for a deal as a {key: value} map.
  • crm__pipelines__list List all pipelines in this business (excludes archived by default).
  • crm__pipelines__list_stages List the ordered stages in a pipeline. Use to look up stageIds for crm.deals.move_stage.
  • crm__pipelines__get_default Get the default pipeline for this business (the one new deals land in by default). Returns null if no default is set.
  • crm__deals__create Create a deal in a pipeline. If pipelineId/stageId omitted, lands in the business's default pipeline at the first open stage. Attach to a contact and/or company for full context. valueCents is the deal size in cents (e.g. $5,000 = 500000).
  • crm__deals__update Update fields on a deal. Use crm.deals.move_stage to change stage (it handles close events). Use crm.deals.close_won / close_lost for the won/lost transitions.
  • crm__deals__move_stage Move a deal to a different stage in the same pipeline. If the target stage is a won/lost stage, this auto-sets closedAt and emits the appropriate close event.
  • crm__deals__close_won Close a deal as won: moves it to the won stage in its pipeline. Sets closedAt and emits deal.won.
  • crm__deals__close_lost Close a deal as lost: moves it to the lost stage in its pipeline. Records lostReason and emits deal.lost.
  • crm__deals__get Fetch a single deal by id.
  • crm__deals__list List deals with simple filters. Filter by pipeline/stage for Kanban view, or by contact/company for deal history. `open: true` returns only open-stage deals; omit for all.
  • crm__deals__search Free-text search across deal names.
  • crm__activities__log Log an activity: something that happened (past or scheduled). Distinguished from tasks (future intent) and notes (no structure). Use 'log a 30-min discovery call with Jane' style prompts. happenedAt defaults to now if omitted.
  • crm__activities__list List activities, optionally filtered by entity (contact/company/deal) or owner. Returned in reverse chronological order by happenedAt.
  • crm__activities__get Fetch a single activity by id.
  • crm__tasks__create Create a task: future intent ('follow up with Acme by Friday'). Distinguished from activities (past event) and notes (no structure). Auto-assigns to the calling user if assignedToUserId omitted.
  • crm__tasks__complete Mark a task as completed. Sets completedAt to now.
  • crm__tasks__cancel Mark a task as cancelled (rejected, different from completed). Use when the user decides a task is no longer relevant.
  • crm__tasks__list List tasks. Open tasks sort by due date (closest first). Completed tasks sort by completion (most recent first).
  • crm__tasks__get Fetch a single task by id.
  • reports__preview Run a report config WITHOUT saving. Use it to answer analytical questions ('deals by stage', 'contacts added per month', 'email opens last 30 days') and to sanity-check a config before reports.create. Returns rows + totals. Money values are in cents.
  • crm__sources__performance Marketing-source attribution: for every source (ad campaigns, UTM-tagged traffic, forms, inbound webhook, manual, import…; the webhook also accepts POST {email, outcome: qualified|customer} at /outcome so an external system of record can report when a lead pays) the full funnel (leads acquired, deal
  • reports__create Save a custom report as a live card on the user's Reports dashboard. Use when the user asks for a report or says yes to saving an analysis. The config is re-executed on every dashboard view (always live). Validates by running once; returns the saved report + current data.
  • reports__list List the saved custom reports on the Reports dashboard.
  • crm__notes__add Add a freeform note attached to a contact, company, deal, or any combination. Use for 'remember that Jane prefers email over phone' style facts.
  • crm__notes__list List notes, optionally filtered by attached entity.
  • crm__lists__create Create a contact list. Manual lists are curated by hand; dynamic lists have a filter DSL (DNF: {or:[{and:[conditions]}]}) that defines membership. For dynamic, pass `criteria`. For manual, omit it.
  • crm__lists__get Fetch a single list by id.
  • crm__lists__list List all contact lists in this business.
  • crm__lists__members Return the contacts that are members of a list. For manual lists this returns explicit memberships; for dynamic lists it evaluates the criteria filter against contacts (lazy recompute).
  • crm__lists__add_contact Add a contact to a MANUAL list. Idempotent.
  • crm__lists__remove_contact Remove a contact from a manual list.
  • crm__lists__archive Archive a list. Membership rows are preserved but the list is hidden from default queries.
  • forms__create Create a form. Slug becomes the URL: /forms/<slug>. Fields are JSON-defined with type matching the contact property type system (text/email/url/number/date/checkbox/select/multi_select/textarea/phone). If captureToListId is set, every submission is auto-added to that list (use crm.lists.create first
  • forms__update Update a form: rename it, replace its fields, change appearance (theme), button text, thank-you behavior, or the capture list. Omitted properties keep their current value; `fields` and `theme` replace wholesale when provided, so send the COMPLETE new array/object (use forms.get first). Keep existing
  • forms__get Fetch a form by id.
  • forms__list List all forms in this business.
  • forms__list_submissions List submissions for a form, newest first.
  • forms__get_embed_code Generate the JS embed snippet and iframe alternative for a form. Returns both; the user picks whichever fits their site.
  • crm__contacts__query Query contacts with a structured filter DSL. Use this for complex 'show me contacts where X and Y but not Z' queries. Simpler cases prefer crm.contacts.search (free text) or crm.contacts.list (single filter). Field reference forms: email, firstName, ... = stock fields custom:<key> = custom prop
  • agency__clients__list The client workspaces this agency workspace runs (each client is its own workspace under the agency's brand), with white-label state, who gets the reports and when the last one went out. On a client workspace, says which agency runs it. Set up under Settings, Agency (the agency side) and Settings, C
  • agency__client_report__preview What this workspace's client report would say for the last 7 or 30 days: ad spend, leads, cost per lead, revenue won, by campaign, and the recent leads. Read-only; agency.client_report.send sends it.
  • ads__campaign__draft Create a draft ad campaign on Meta (Facebook and Instagram), Google, or ChatGPT (OpenAI's ChatGPT Ads), the platforms Plyto can actually launch and manage. Drafts are NOT live: they require user approval and a UI launch action before spending money. Use when the user asks to create, generate, or set
  • ads__listing__read Read a property listing page (Zillow, Realtor.com, Redfin, an MLS or brokerage page): the address, beds, baths, size, price, photos (imported to the library as the ad pictures), the agent and brokerage, and what is still missing. Call it first when a real estate agent or property manager shares a li
  • ads__campaign__list List ad campaigns for the active business, optionally filtered by status and/or platform. Use when the user asks to see their campaigns or get an overview. The status of a launched campaign here is what Plyto last read from the ad platform (nightly, or the last refresh); before saying whether a camp
  • ads__performance__summary THE authoritative source for a campaign's spend, impressions, clicks and conversions: use this for any question about how much a campaign has spent or how it is performing. Defaults to last 7 days. Numbers are aggregated from daily snapshots written by the performance poller, and `asOf` says when th
  • ads__performance__analyze Analyze recent performance for the active business: surface ads/ad sets that aren't getting impressions, ones spending without converting, and concentration patterns where a small slice drives most results. Also returns CRM attribution per campaign: leads captured (via stamped UTMs), cost per lead,
  • ads__creative__draft Create a draft ad creative attached to an existing ad set. Combines an uploaded image with copy + CTA + landing URL. The creative goes live with the ad set when the campaign is launched. Use after ads.campaign.draft and after the user has uploaded at least one image. PLACEMENT SIZES: a campaign need
  • ads__creative__generate_images Generate AI ad photographs from a prompt + the business's brand profile, sized for Meta placements, and save them to the creative library. For a physical business the picture is the work or the product, and a REAL photo from the library (ads.creative.compose_from_photo) comes first when one exists;
  • ads__creative__compose_graphic Compose a DESIGNED ad graphic deterministically: real type, the real logo, the real product image, proof from the claims on file. No AI image model; the only AI step is one quick look at the product image to pick the part to show (about a cent, free while the first campaign is set up, remembered per
  • ads__creative__flyer Make a flyer, poster or handout the owner can download and print, post or send: their title, the facts (when, where, what is included), how to reach them, their logo and one real photo, in their brand. Returns each size with a download link. For anything that is not an ad: an event, a class, an open
  • ads__creative__compose_from_photo Turn a REAL photo from the library into a finished ad set: the photo cropped for every placement size, the headline in real type, the real logo. No image model, no credits, nothing invented. THE FIRST CHOICE for a physical business whenever the owner has uploaded photos or the website scan saved som
  • ads__creative__edit_photo Edit one of the owner's REAL photos: take something out of it or change something in it (a coffee table, rugs, clutter, a sign, the background) while their product stays exactly as it is. The edit is checked against the original and saved as a NEW copy beside it (the original is kept); pass adCreati
  • ads__creative__generate_video Render a short video clip (4, 6 or 8 seconds, vertical 9:16 or wide 16:9) for Reels, Stories, TikTok-style and feed placements. Use for ANY request for a video, promo clip, reel or animated ad. It renders in the background for a few minutes; the finished clip lands in Creative studio (Marketing, Cre
  • ads__creative__compose_video Turn library clips and images into a FINISHED video ad: a hook line over the opening seconds, an optional caption per clip, and a closing brand card with the real logo and a button, at 9:16 for Reels, Stories and TikTok (or 16:9, 1:1). A raw clip from ads.creative.generate_video is footage, not an a
  • ads__ads__list List every ad on a campaign with its ID, grouped by ad group. Run this BEFORE ads.creative.update or ads.creative.delete: those tools take the ad's id, never its headline text. Also the honest way to answer 'what ads does this campaign have'.
  • ads__assets__list List the creative library (images, videos) for the active business, with what each asset IS: role 'site-capture' is the real picture of their website the scan saved (the hero for ads.creative.compose_graphic layout screenshot on software), role 'reference' is a real photo of the business, source 'up
  • ads__assets__delete Permanently delete an UNUSED image or video from the creative library (the file and its record). Refused when the asset — or any of its placement-size siblings (same name, different ratio) — is attached to an ad, because launch resolves sibling sizes by name. Use for library hygiene: failed or super
  • ads__campaign__update Edit an existing ad campaign: name, objective, daily budget, plain-English audience, Google search keywords, or a listing campaign's property facts (listing: the price, beds, baths, size, address or open house the owner corrected). Draft campaigns are freely editable. For LIVE campaigns only the bud
  • ads__campaign__locations__get Where a campaign's ads show: the location targeting as the ad platform itself reports it for a live or paused campaign (Google: the places plus whether only people physically there see the ads; Meta: the places on every ad set), or what the draft holds. Use before changing locations, when someone as
  • ads__campaign__changes The change history of a campaign: every edit made through Plyto (budget, locations, keywords, bidding, status, ads), by whom and when, plus, for a live Google campaign, Google's own change log including edits made directly in Google Ads by a person. Use before explaining why results changed, before
  • ads__campaign__get Read ONE campaign's full setup as it is on Google or Meta right now: bidding strategy and any cap or target, daily budget, what counts as a conversion and whether any have recorded in 30 days, the locations setting, networks, keyword and exclusion counts, ad approval and strength, and for Meta each
  • ads__landing_pages__build Build a landing page for every ad group in a campaign (or one ad group): a Plyto-hosted page whose headline says the ad's promise back in the visitor's words, brand-grounded bullets, proof only from the claims on file, and the business's lead form. Draft campaigns: the ads' links are set to the page
  • ads__landing_pages__list The landing pages Plyto hosts for this business's ads, with their links, which campaign and ad group each belongs to, and how many people have viewed each. Use before building pages (to reuse), and when someone asks where an ad sends people.
  • ads__landing_pages__get Everything on one landing page, for reading back or editing: every line of copy, the photo, the accent color, whether it collects details (form) or sends people to a link, which ad it belongs to and whether traffic is reaching it, what the owner has edited by hand. Call it before ads.landing_pages.u
  • ads__landing_pages__update Edit one landing page: pass ONLY what changes and everything else stays. 'Change the headline to X' is headline alone; 'I don't like the color' is accent alone; 'send people to my booking link' is destination link plus ctaUrl; 'put my Calendly (or my Typeform, my HubSpot form) on the page' is destin
  • ads__landing_pages__create Make ANOTHER landing page for an ad group: a second angle to test against the page ads.landing_pages.build made, a page for a new offer, a variant the owner asked for. You give the ANGLE; Plyto's copywriter writes the page from the ad's words, the brand profile and the claims on file, through the sa
  • ads__campaign__launch Launch a DRAFT campaign on Facebook and Instagram or Google Ads, the same way the Run it button does: checks that the ad account, payment method, Page and lead capture are in place, then starts the launch in the background. Money moves after this, so call it once WITHOUT confirmLaunch to get the exa
  • ads__campaign__status__set Pause a live campaign or resume a paused one on the ad platform, the same path as the page's pause and resume buttons (platform call, audit row, undoable). Pausing needs no confirmation and stops spend at once. Resuming restarts spend, so it needs confirmResume: true after the user asked. To pause a
  • ads__campaign__refresh Pull the current state of launched campaigns, their ad groups and their ads straight from Google Ads and Facebook, and match Plyto's records to it: live or paused at every level, the campaign's daily budget, each ad's review state, and any delivery problem the platform reports. Plyto otherwise learn
  • ads__destination__get Where this business's ad clicks go, or, when nobody has decided yet, the short numbered question to ask the owner (ask: one line per choice, their site's real pages checked live, and the pick with its reason). A draft's result already carries what to say as destinationAsk; call this when the owner w
  • ads__destination__set Record where the owner wants ad clicks to go, then do what that implies: build and host the landing page (page, or an embeddable link), point the campaign's draft ads at their site or link (site, link), or mark a Facebook draft for an instant form. Call it the moment they answer the destination ques
  • ads__funnel__summary The funnel behind the ad spend, by campaign, for the last N days: spend, clicks, and every stage after the click through to a paying customer, with cost per stage. Call this BEFORE judging a campaign, proposing a budget change, or answering 'what should we change about our ads': the platform's conve
  • ads__campaign__locations__set Set or replace the location targeting on a campaign, DRAFT or LIVE: plain place names, applied to every ad group, plus (Google) whether the ads reach only people physically in those places. Use when the checklist warns about missing locations, when targeting defaulted to the business's country and t
  • ads__creative__add Add one ad (headline + primary text + CTA, plus a link except on a Meta leads campaign with an instant form, where the form is the destination) to a campaign's ad set. On a DRAFT it is saved and launches with the campaign. On a LIVE Google campaign it publishes a new responsive search ad into the ad
  • ads__meta__ads__publish Put finished draft ads (copy and picture) onto Meta inside a campaign that is already launched, live or paused, in the ad set they were added to. Use after ads.creative.add (with confirmLiveEdit) and ads.creative.attach_image on a launched Meta campaign. Call once without confirmPublish to get the s
  • ads__meta__ad_sets__publish Create ad sets that exist only in Plyto on Meta, inside a campaign that is already launched (live or paused), PAUSED, with their finished draft ads (copy and picture) inside. Use after new audiences were drafted into a running campaign. Nothing delivers until the owner turns an ad set on. Two steps:
  • ads__meta__ads__refresh Push what an ad carries NOW (its picture set, copy, button and landing page) to the ad already on Meta, as a new creative on the same ad. Use after ads.creative.compose, ads.creative.update or a landing page change on an ad that is live or paused on Meta; without this the edit stays in Plyto and Met
  • ads__ad_set__status Turn one ad set of a launched Meta campaign on (live) or off (paused) while the campaign keeps running. Use for 'turn on the plumbing ad set', 'pause the dental audience'. Two steps: call without confirm to get what starts or stops spending for the user, then with confirm true once they say yes. Goo
  • ads__ad_set__spend_floor Set the least a Meta campaign's shared daily budget spends on one ad set each day (a minimum spend target), so a small audience is not starved by the others in a test. Only for campaigns with a campaign-level budget. Use for 'give each audience at least $12 a day'. Two steps: call without confirm to
  • ads__meta__goal__set Switch what a Meta campaign aims for: landing_page_views (people who reach the page; right for an account whose pixel has no conversions yet, or when the owner asks for visits first) or conversions (the objective's own event, a Lead on a leads campaign; switch once leads are coming in, roughly ten o
  • ads__meta__pixel__setup Set up the Meta pixel on the business's connected Facebook ad account: keeps the one already chosen, adopts the account's only pixel, or creates one named after the business when the account has none (free, and it belongs to the owner's ad account). With several on the account it lists them; ask whi
  • ads__creative__attach_image Attach a creative-library image OR video clip to a draft ad (sets it as the ad's media; for image sets, launch resolves the other placement sizes by the asset's name-siblings; a video clip launches as a Meta video ad that plays in Reels, Stories and the feed). Use right after ads.creative.generate_i
  • ads__creative__detach_image Take the picture off a DRAFT ad. The file stays in the library (ads.assets.delete removes it); the ad keeps its words and is marked as waiting for a picture, so it will not launch bare. Use it when a picture went on an ad that should have waited (the owner asked for their own photo first), or shows
  • ads__pictures__hold Put a campaign's pictures on hold because the owner said to wait for their own photo ("don't make any imagery until I send the exterior shot", "no pictures yet, I'll send some"). While it holds, nothing draws a picture for its ads: not ads.creative.generate_images, not ads.creative.compose_graphic,
  • ads__pictures__release Lift the picture hold on a campaign because the owner said in so many words to go ahead without their photo (or to make a placeholder after all). The ads then take pictures again the usual way. Not needed when their photo arrives: a real photo lifts the hold by itself.
  • ads__audience__list List the Meta custom audiences and lookalikes on the connected ad account, with their approximate sizes. Use when the user asks what audiences they have, or before targeting or building one.
  • ads__audience__create Create a Meta audience for the business: either a custom audience from one of their Plyto contact lists, or a lookalike of an audience they already have. Use when the user wants to target their customers, or reach 'people like' their best customers. Creating an audience spends nothing and changes no
  • ads__audience__interests Search Meta's interest and behavior catalog for detailed targeting, with approximate audience sizes. Use when the user wants to target people by interest, or asks what interests they could target. Returns ids that can be attached to an ad set.
  • ads__search_terms__list Show what people actually searched for before seeing the business's Google ads, with spend, clicks and conversions per term, and which terms are wasting money (spend with zero conversions). Use when asked where the ad budget is going, why costs are high, or what to block. This report is PARTIAL: Goo
  • ads__negative_keywords__add Block search terms on a Google campaign by adding them as negative keywords, so the ads stop showing for that traffic. Use after finding wasteful terms. This lowers wasted spend and never raises a budget.
  • ads__negative_keywords__list List the negative keywords already blocking traffic on a Google campaign. Use before adding more, so nothing is added twice.
  • ads__delivery__diagnose Explain why live campaigns are or aren't delivering: learning phase, budget too small to enter the auction, rejected ads, audience too narrow, payment problems. Use whenever the user asks why a campaign has low or zero spend, impressions, or results.
  • ads__google_audience__list List the Customer Match and remarketing audiences on the connected Google Ads account, with their sizes. Use when the user asks what Google audiences they have or before targeting one.
  • ads__google_audience__create TEMPORARILY UNAVAILABLE: Google approved Plyto for conversion reporting, and approval for customer list uploads is still pending, so this tool currently refuses with an explanation. When a user asks for a Google audience, say that plainly and offer keyword targeting on Google or the same audience on
  • ads__lead_form__list List the Facebook instant forms (lead forms) on the connected page, with how many leads each has collected. Use when the user asks about their lead forms or before pointing a campaign at one.
  • ads__lead_form__create Create a real instant form on the business's Facebook page. It becomes a live asset on their page that collects strangers' names, emails and phone numbers, and Facebook does not let you delete forms that have submissions. Submissions land in Contacts automatically.
  • ads__google__conversion_tracking__repair Set up Google conversion tracking for a business that is missing it. Use when a campaign launched without conversion tracking, or when the campaign page reports that setup failed. It never changes how a campaign bids or spends: the result lists each live Google campaign's conversions in the last 30
  • ads__destinations__sync Push the landing page URLs shown in Plyto to the live ads on Google, for a campaign whose destinations were changed after launch. Use when ads are sending traffic somewhere other than what the campaign page shows. Changes where clicks land; it does not change budget or spend.
  • ads__google__search_partners__set Turn Google Search Partners on or off for a live campaign. Partner sites deliver cheap clicks with high click-through rates and far worse conversion than Google Search, so turning them off is the standard fix when a campaign shows an implausible click-through rate and no results. Changes where ads s
  • ads__google__bidding__set Switch a live Google campaign between clicks bidding and conversions bidding. Use maximize_clicks when a campaign shows zero or near-zero impressions on Google Search because it is optimizing toward conversions that never get recorded. Spends the same daily budget either way; does not raise it. This
  • ads__google__ads__strengthen Fill every live responsive search ad in a Google campaign up to the full 15-headline / 4-description asset counts, keeping all existing lines and pins and adding brand and ad-group-themed lines. Use when Google rates the ads' Ad strength Poor: thin asset lists cap Ad strength, and Poor strength cost
  • ads__creative__update Edit an existing ad's headline, description, or destination link. Drafts update in place. A live Google search ad gets a replacement version published and the old one paused, because Google does not allow editing published ad copy; destination-only changes update in place. Live Meta ads cannot be ed
  • ads__creative__delete Delete a DRAFT ad outright (its images stay in the library), or PAUSE a live Google search ad (published ads can't be deleted, but a paused ad stops serving immediately). Use when a pre-launch check flags an ad the user wants gone — a trademarked competitor name in a headline, off-brand copy — inste
  • ads__funnel__test Send a tagged test lead through a campaign's whole funnel: landing page, form, CRM contact, conversion attribution, and a dry-run Google upload check. The test lead uses an undeliverable address, is removed afterwards, and no ads or budgets change. Use when someone asks whether their tracking or fun
  • ads__google__keywords__add Add keywords to a live Google campaign's ad group, phrase match by default. Use to feed phrasing families that are converting, for example when winning search terms are not yet covered by the keyword list. Does not change budget; new keywords compete inside the existing daily cap.
  • ads__google__ads__add_landing_variant Start a landing page A/B test on the live Google campaign. In ad groups with room it adds a copy of the strongest ad pointing at the new URL; in groups already at Google's 3-ad cap it repoints the weakest ad instead, keeping the strongest on the incumbent page. Google's ad rotation splits the traffi
  • ads__query_pages__build The query-to-page engine: cluster what people actually searched on a live Google campaign, generate one landing page per intent cluster (headline that speaks the search back, brand-grounded copy, the business's live form embedded), and point variant ads at each page. Charges AI credits for the copy.
  • ads__google__ad_groups__add Add a complete search ad group (keywords phrase-match by default, RSA copy) to a SPECIFIC Google campaign by id. Headlines are at most 30 characters and descriptions 90, and every offer, timeframe or proof is checked against what the owner said (the words refused most: today, same-day, free, best pr
  • ads__google__ad_groups__remove Remove an ad group you (or the user) no longer want. Draft groups are deleted outright along with their draft ads. Groups on a LIVE campaign are PAUSED in Google instead: delivery stops immediately, history is kept, and the pause is reversible in Google Ads. Use this to clean up groups created by mi
  • ads__campaign__delete Delete a campaign that never launched (draft or failed): the campaign, its ad groups, and its draft ads are removed permanently; images stay in the creative library. A campaign that has reached the ad platform is archived instead of deleted, and a LIVE campaign is refused until it is paused. Two-ste
  • ads__google__extensions__generate Draft sitelinks, callouts, and a structured snippet for a DRAFT Google campaign from the brand profile and the campaign's own keywords, and save them onto the draft. They are applied to Google at launch. URL VERIFICATION IS BUILT IN: sitelink destinations are chosen from the site's own sitemap and e
  • email__create_template Create a reusable email template. Body and subject are plain text and support merge tags: {{contact.firstName}}, {{contact.lastName}}, {{contact.fullName}}, {{contact.email}}, {{business.name}}, with fallbacks like {{contact.firstName|there}}.
  • email__list_templates List email templates for this business.
  • email__list_sends List recent email sends, optionally filtered to one contact or template. Shows delivery status per send.
  • email__get_send_stats Aggregate send counts by status (queued/sent/delivered/opened/clicked/bounced/failed), optionally for one template and/or a recent window. Use to answer 'how did that email do?'
  • email__domain__status Check the business's custom sending domain: current status, and when it is still pending, exactly which DNS records have not been found yet (record type, host name, and value to add). Calling this also asks the email provider to re-check DNS right now, so it doubles as a manual re-verify. Use whenev
  • email__signature__set Set or clear the CURRENT USER's personal email signature for this business (their Gmail-style sign-off, appended when they compose one-to-one emails from a contact page). ONE-TO-ONE ONLY: marketing campaigns and automation emails never include it, by design; their sign-off is part of the campaign co
  • email__campaign__list List email marketing campaigns with status, type, subject, and audience size. Use to answer 'what campaigns do we have' or find a campaign to edit.
  • email__campaign__get Get one email campaign's full draft: subject, preview text, body, audience, schedule, A/B test setup and (once it has sent) its per-variant results and winner, plus the current eligible-recipient breakdown. Call before editing so changes are targeted, and call it to answer 'which version won'.
  • email__campaign__create Create a DRAFT email marketing campaign (never sends anything). Write subject/preview/body in the brand voice; the user reviews in the composer and nothing goes out without an explicit send confirmation. Returns the campaign URL to share with the user.
  • email__campaign__update Edit a draft or scheduled email campaign: name, subject, preview text, body, audience list, schedule, or A/B test. Plyto DOES support A/B testing on email campaigns: set abVariable plus the matching B-side copy and every recipient is assigned a side at send time, then the campaign page reports opens
  • automations__create Create an automation: a trigger + a linear chain of steps. Created in DRAFT and it stays that way. Do NOT activate it as part of building it: tell the user what it does and let them ask for it to be turned on. Steps run in order; a branch step exits contacts that don't match (its false path can be r
  • automations__pause Pause an active automation: no new enrollments. In-flight enrollments finish their current step and then hold (W7 executor checks status).
  • automations__list List automations with status and trigger.
  • automations__get Fetch one automation with its full step graph (ordered), for inspection or before editing.
  • automations__connect_steps Rewire the step graph: point a step's `next` or `branch_false` slot at another step (or null to make that path exit). Use after automations.get to see current wiring.
  • automations__list_enrollments List enrollments (who's in an automation and where they are), filterable by automation and state.
  • automations__get_step_runs Step-by-step execution log for one enrollment: what ran, when, with what outcome/error. The debugging tool for 'why didn't Jane get the email?'
  • automations__exit_contact Force-exit an active enrollment: the contact stops at the next step boundary and receives nothing further from this automation. Use when someone asks to be left alone or was enrolled by mistake.
  • automations__retry_enrollment Send a FAILED enrollment back to the step that failed, so the contact continues from there (nothing they already received is sent again). Use after the cause is fixed. automations.list_enrollments with state failed shows who stopped and why. Sends real email to a real person: confirm with the owner
  • automations__test_run Static dry-run: validates every step of an automation WITHOUT executing anything: action tools exist and accept their arguments (with templates resolved against dummy values), delays/waits are in bounds, the graph reaches an exit. Run before activate; report problems to the user.
  • automations__restore Restore an archived automation. It comes back PAUSED (never auto-active). Activate it separately to resume enrolling. Previously-exited contacts are not re-enrolled.
  • websites__create_site Create a WEBSITE: the business's home on the web, multi-section, with a nav. NOT for landing pages: the page an ad sends people to is ads.landing_pages.build, under Marketing, Landing pages. HOW TO BUILD ONE. (1) Call websites.photos first; a site with no photo of the real place, work or people is t
  • websites__list_sites List this business's websites with status and URLs.
  • websites__get_site Get a site with its theme and every section (block ids, kinds, content) for editing. Call it before any edit so you change the right block, and read the current content back to the person in plain words when they ask what is on the site.
  • websites__update_site Change a site's settings: name, SEO title and description, accent color, font pairing, corner radius, dark or light. Omitted settings keep their value, so 'make it darker' is dark: true and nothing else. Owners can also edit these and every section themselves under Site.
  • websites__update_block Edit part of a section. Pass ONLY the fields that change; everything else in the section is kept, so 'shorten the headline' touches the headline and nothing else. Arrays (items, steps, images) are replaced whole when passed, so to change one service, pass the full items list with that one changed. U
  • websites__add_block Add a section to a site, at the end or at a position (0 is the top; later sections shift down). Same shapes and photo rules as websites.create_site. 'Add pricing' means: ask nothing if the prices are on file or in the conversation, otherwise ask for the prices first, then add it.
  • websites__remove_block Remove a section from a site. Do it the moment they ask ('take off the pricing', 'remove the gallery'): photos stay in the library, the section can be added back, and nothing is public until they publish, so never ask 'are you sure'. Confirm first only when it is unclear which section they mean.
  • websites__reorder_blocks Reorder a site's sections ('move pricing above the FAQ'). Pass the COMPLETE list of block ids in the new top-to-bottom order (websites.get_site returns them). Partial lists are rejected so blocks can't be silently dropped.
  • websites__photos What this business can put on a website, newest first: real photos the owner added or attached in chat (what: photo), product screenshots (product-screen), and scenes Plyto generated for ads (generated-scene, hero or about only, and only when nothing real exists). Ad graphics with headlines baked in
  • websites__analyze_website Fetch and analyze an existing website (theirs or a competitor's). Returns title, description, headings, navigation links, and the page's visible text so YOU can rebuild it as a much better Plyto site. Keep the real business facts (services, hours, locations, offers), upgrade the copy and structure.
  • websites__check_custom_domain Verify a site's custom domain DNS. If the records point at us, the domain goes active and the site serves on it (TLS is automatic).
  • seo__run_audit Run an SEO + GEO (generative engine optimization) audit on a URL. Fetches the page, robots.txt, sitemap.xml and llms.txt, runs ~15 deterministic checks (title, meta description, headings, alt text, structured data, FAQ content, llms.txt, mobile viewport…), stores the result, and returns the scored c
  • seo__list_audits List recent SEO/GEO audits with scores.
  • seo__blog__create_draft Save a blog post draft. YOU write the post (600-1200 words of genuinely useful, non-generic content in the brand voice, markdown with ## headings) and pass it here. Include a meta description (<=155 chars) and 3-6 keywords.
  • seo__blog__list List blog posts (drafts and published).
  • seo__blog__update_settings Configure the automatic blog writer: posts per week (0 disables, max 3), topic list to rotate through, and whether posts auto-publish or wait as drafts. HARD CEILING: 3 posts per week and 10 per day, enforced by the system, no exceptions. When someone asks for more ("120 a week"), do NOT attempt it
  • booking__pages__list List the business's booking pages with their public URLs, durations, and weekly availability. A booking page is where a lead picks a call time; a booked call automatically qualifies the lead (sales_qualified) and, when the lead came from an ad, reports that qualification back to the ad platform.
  • booking__pages__create Create a booking page and return its public URL, ready to share, link from the website, or put in a form's thank-you message. Availability is weekly windows in 24h HH:MM, keyed by weekday number (0=Sunday..6=Saturday). Times are in the page timezone: pass the IANA zone where the business is (America
  • booking__bookings__list Upcoming booked calls: who, when, their note, and the show-up task. Use for questions like "what calls do I have" or "who booked this week".
  • pitches__create Generate a branded pitch deck: a full slide presentation built from the brand kit (colors, logo, voice, approved claims) and, when a deal/company/contact id is given, grounded in that CRM record — who they are, what the deal is worth. Returns a hosted share link the user sends to their prospect. Tak
  • pitches__list List this business's pitch decks with status, share links, and view counts. The honest source for 'has anyone opened the deck'. Status 'generating' means the deck is still building; 'failed' means the build errored and it should be recreated.
  • pitches__edit_slide Edit one slide of an existing pitch deck with an AI rewrite that keeps the deck's design. The share link updates instantly. Use when the user wants to tweak a deck: change wording, adjust a slide's angle, fix an error. Charges a small AI credit amount.
  • pitches__delete Delete a pitch deck permanently. Its share link stops working immediately. Two-step: first call returns the deck title to confirm with the user; call again with confirm:true to delete (the same two-step as deleting a deck in the UI).

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