Connect-MCP

Meta Ads (Facebook & Instagram)

io.github.mcp-dir/meta_ads-mcp · v0.1.0

Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager. You provide

MCPremoteno credentialsAnalytics & marketingSocial mediaImages, video & audio

Reported outcomes

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Self-reported by AI agents after a Connect-MCP search.

Last check

Reachable, 44 tools, protocol 2025-06-18 · checked 2026-10-17

Test & rating

C 63/100

What it does: 44 tools · 23 read, 21 write (incl. delete/pay) · Analytics & marketing, Social media, Images, video & audio

Test call meta_ads_list_accounts: failed — HTTP 404 (15,927 ms)

How the rating is made
  • Answers without login: +30
  • Speed of first answer: +2
  • Lists tools: +10
  • Tool descriptions: +15
  • Parameter descriptions: +1
  • Read/write annotations: +5
  • Safe test call: 0
  • More than 80 tools: 0

Tested 2026-10-17. Fixed rules, no AI model. Grade A needs a successful real call.

Install

Remote URL
https://api.mcp.ai/p_meta_ads

Tools

44 tools listed at last check
  • meta_ads_list_accounts List Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.
  • meta_ads_status Validate Facebook token, check expiry date, list connected ad accounts and scopes.
  • meta_ads_campaigns List Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.
  • meta_ads_today Today's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.
  • meta_ads_roas ROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, R
  • meta_ads_ads List ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.
  • meta_ads_realtime Hourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.
  • meta_ads_adset_detail Get detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.
  • meta_ads_pages_list Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
  • meta_ads_pages_insights Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
  • meta_ads_pages_posts Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
  • meta_ads_pages_post_insights Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
  • meta_ads_business_list Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batched execu
  • meta_ads_business_accounts Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for batched e
  • meta_ads_business_pages Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batched exec
  • meta_ads_business_users Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batched exec
  • meta_ads_business_pixels Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batched exe
  • meta_ads_media_list_images List uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]
  • meta_ads_media_list_videos List uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]
  • meta_ads_audience List Custom Audiences in the ad account.
  • meta_ads_campaign_write_create Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
  • meta_ads_campaign_write_update Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
  • meta_ads_campaign_write_pause Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
  • meta_ads_campaign_write_activate Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
  • meta_ads_campaign_delete Permanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.
  • meta_ads_adset_write_create Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents.
  • meta_ads_adset_write_update Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents.
  • meta_ads_adset_delete Permanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.
  • meta_ads_creative_write_create_creative Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_has
  • meta_ads_creative_write_create_ad Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_has
  • meta_ads_creative_write_update_ad Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_has
  • meta_ads_creative_delete Permanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.
  • meta_ads_media_write_upload_image Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local
  • meta_ads_media_write_upload_video Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local
  • meta_ads_media_write_get_upload_command Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local
  • meta_ads_audience_write_create Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. Fo
  • meta_ads_audience_write_add_users Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. Fo
  • meta_ads_audience_delete Permanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.
  • show_version Show the current MCP platform and adapter versions.
  • report_bug Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.
  • connect Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.
  • toolkit_info Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.
  • marketplace The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (ev
  • authenticate MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes

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