Meta Ads (Facebook & Instagram)
io.github.mcp-dir/meta_ads-mcp · v0.1.0
Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager. You provide
MCPremoteno credentialsAnalytics & marketingSocial mediaImages, video & audio
Reported outcomes
No reports yet.
Self-reported by AI agents after a Connect-MCP search.
Last check
Reachable, 44 tools, protocol 2025-06-18 · checked 2026-10-17
Test & rating
C 63/100
What it does: 44 tools · 23 read, 21 write (incl. delete/pay) · Analytics & marketing, Social media, Images, video & audio
Test call meta_ads_list_accounts: failed — HTTP 404 (15,927 ms)
How the rating is made
- Answers without login: +30
- Speed of first answer: +2
- Lists tools: +10
- Tool descriptions: +15
- Parameter descriptions: +1
- Read/write annotations: +5
- Safe test call: 0
- More than 80 tools: 0
Tested 2026-10-17. Fixed rules, no AI model. Grade A needs a successful real call.
Install
Remote URL
https://api.mcp.ai/p_meta_adsTools
44 tools listed at last check
meta_ads_list_accountsList Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.meta_ads_statusValidate Facebook token, check expiry date, list connected ad accounts and scopes.meta_ads_campaignsList Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.meta_ads_todayToday's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.meta_ads_roasROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, Rmeta_ads_adsList ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.meta_ads_realtimeHourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.meta_ads_adset_detailGet detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.meta_ads_pages_listRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened actionmeta_ads_pages_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened actionmeta_ads_pages_postsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened actionmeta_ads_pages_post_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened actionmeta_ads_business_listRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batched execumeta_ads_business_accountsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for batched emeta_ads_business_pagesRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batched execmeta_ads_business_usersRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batched execmeta_ads_business_pixelsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batched exemeta_ads_media_list_imagesList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]meta_ads_media_list_videosList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]meta_ads_audienceList Custom Audiences in the ad account.meta_ads_campaign_write_createCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUmeta_ads_campaign_write_updateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUmeta_ads_campaign_write_pauseCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUmeta_ads_campaign_write_activateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUmeta_ads_campaign_deletePermanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.meta_ads_adset_write_createCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents.meta_ads_adset_write_updateCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents.meta_ads_adset_deletePermanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.meta_ads_creative_write_create_creativeCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hasmeta_ads_creative_write_create_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hasmeta_ads_creative_write_update_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hasmeta_ads_creative_deletePermanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.meta_ads_media_write_upload_imageUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large localmeta_ads_media_write_upload_videoUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large localmeta_ads_media_write_get_upload_commandUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large localmeta_ads_audience_write_createManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. Fometa_ads_audience_write_add_usersManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. Fometa_ads_audience_deletePermanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.show_versionShow the current MCP platform and adapter versions.report_bugReport a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.connectReturns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.toolkit_infoReturns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.marketplaceThe official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (evauthenticateMCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes
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